“During the 19th century, oil was the most valuable fuel in the world. Today, ideas are the most valuable fuel in the world. We call that Oro Negro.”

Jorge Méndez

Founder & Chief Creative Officer

I’m Mexican, BA in Graphic Design & Specialization in Visual Communication

I’m 40 years old and I have 19 years of experience. I worked in Vale Euro RSCG as a Graphic Designer, Leo Burnett as an Associate Creative Director, Terán\TBWA as a Senior Associate Creative Director and (anónimo) as Chief Creative Officer. Today I'm Partner & Chief Creative Officer of Oro Negro.

In the advertising industry I have won more than 300 awards in the most important creative festivals: Cannes Lions, One Show, IAB, Effie, El Ojo de Iberoamérica, FIAP, El Festival del Sol and Círculo de Oro.

In 2012 my work as an illustrator was exhibited in Camden London. My poems and illustrations have been published in the magazines: Origami of CONACULTA, Harper’s Bazaar, Elle, Gratzia, TCLY, Cool Hunter, among others.

In 2014 I founded Oro Negro, an independent advertisement, design and innovation firm, which won at the Cannes Lions festival in 2018.

In 2017 I founded Judas, jewelry brand, published by L’Officiel and Cool Hunter. Judas was invited to join the Association of Mexican Jewelers because of its creative proposal and disruptive design.

I live in Mexico City and this is my professional portfolio: www.jorgemendez.mx

Mariana Murillo

Founder & Chief Brand Officer

I’m Mexican, BA in Communication & Master in Marketing.

I’m an International Advertising professional with 20 years of experience, managing mass-market consumer brands in several categories, including: Sports, Nutrition, Ready to Eat Cereals, Alcoholic Beverages, RTD, Beauty and Health.

Extensive experience in account management for global brands developing regional and local markets such as P&G, Johnnie Walker, Kellogg's (LATAM), L'Orèal, Garnier, Mondelez, Heinz, Adidas.

When I worked for P&G I was awarded with an Effie in 2006.

Cannes Lions winner in 2018. My work experience includes Luxembourg, Barcelona, Mexico, and some global headquarters in Germany, Paris, Chicago & NY.

I live in Luxembourg.